- Graphic Design
- Logos | Image
- e-Marketing
- Direct Marketing
- PR | Events
Graphic Design & Visuals
Good design should grab the viewer's attention and invite them to take a closer look. Copy should clearly convey the message to the reader and move them to take action.
High-end magazine ad and a multi-fold brochure are both samples of the full spectrum of design services offered ~ booklets, newsletters, mailer inserts, rack cards, flyers, custom signs/banners, promo items and dynamic PowerPoint Presentations.
Design services include the entire creative process from initial concept through to the final printed product.
Logos & Image
A carefully crafted logo embodies the character of the company it represents, is easily understood and instantly recognized by the public.
Gray Cat Marketing & Design offers comprehensive design services starting with the business logo and image. Using graphics, typography and color, Gray Cat Marketing & Design can create a logo that is the visual signature for a business. The logo, along with the selected colors and typography, is used in all marketing pieces and becomes a part of the "image" your business is developing. Developing a recognizable image is the first step to successfully positioning yourself in the marketplace.
Logo | Image In Action - New Entity Logo | Image
e-Marketing
Meeting your customers where they are is part of "Land on Your Feet" Marketing. Combining traditional marketing with e-Marketing is an effective strategy for reaching customers and establishing an ongoing business relationship with them.
Company branded emails, websites, online advertising, blogs and social media are quickly becoming the standard for developing new customer relationships and providing spontaneous customer service. Websites need to be customer centric and easy for new visitors to use, fully integrated with other marketing materials and motivate viewers to action. Optimized websites attract more current and potential customers leading to increased sales. Take your marketing to the personal level with branded emails to your customer base and driving traffic to your website. Spread the word about your services through intelligent use of social media and blogs.
Maximize your business’ exposure online by integrating some of these tools into your marketing strategy.
Direct Marketing
Reach your current or potential customers with an eye-catching, personalized mailer using your contact databases (Outlook, Access, Excel, etc.) or purchase mailing lists.
If your Direct Mail piece isn't stopping your reader "in their tracks", it's time for innovation! Gray Cat Marketing & Design creates compelling post card designs and carefully crafted letters to inspire customers to action ~ now . . . or in the future.
Direct mail services include facilitation of the entire direct mail process from initial design to database management and coordination of mailer with mail house.
Direct Mail In Action - Post Card Campaign
Public Relations & Corporate Events
Successful public relations and corporate events can put a business "on the map" and create a media buzz - both locally and nationally.
Press releases, featured articles, case studies and pitched stories to magazines and newspapers are just some of the ways your company name can be placed in front of your current or potential customers. Research, interviews and interaction with media are all part of the service offered.
Creating, hosting or sponsoring an event is another way to create a positive public image. Services include all logistics ~ vendors, media, location, refreshments, props, audio/visual equipment, promo items, advertising, press releases.
Public relations and corporate sponsorships offer a unique opportunity to showcase your business, create goodwill in the community and build company branding.